(ASIA MCMILLAN/SPORTS MARKETING PERSPECTIVE)

(ASIA MCMILLAN/SPORTS MARKETING PERSPECTIVE)

Jameis Winston and Dak Prescott among many others supporting the inaugural Kenny Shaw R.A.W. Camp

Known for its great theme parks and as the ultimate tourist destination, Orlando, Florida is the vacation home for many people who are looking to get away from the norm of their northern lives or for that sweet summer vacation. However, many people do not know that Orlando has raised and birthed many talented, creative, and sports professionals


image via nba

image via nba

2020 NBA Draft Gift Locker

Although this year’s draft is completely different and the first of its kind for the NBA, the league went above and beyond to make sure that NBA draft prospects received everything they needed going into tonight’s event.


image via nfl

image via nfl

The Weeknd to Headline Pepsi Super Bowl LV Halftime Show Sunday, February 7, 2021, on CBS

Pepsi, the NFL and Roc Nation announced The Weeknd, one of today's most compelling and significant artists of a generation, will perform during the Pepsi Super Bowl LV Halftime Show on CBS at Raymond James Stadium in Tampa Bay, Fla. on Sunday, Feb. 7, 2021.


Image via florida classic

Image via florida classic

Bethune-Cookman, Florida A&M Announce Virtual Florida Blue Florida Classic Week in November

Bethune-Cookman University and Florida A&M University will host “Virtual Florida Blue Florida Classic Week” in November, a collection of online events celebrating both institutions, their students, football teams, bands, and alumni.


image via florida citrus sports

image via florida citrus sports

Camping World Bowl Becomes Cheez-It Bowl

The game, most recently known as the Camping World Bowl, will continue to feature top teams from the Atlantic Coast Conference or Notre Dame and the Big 12 Conference in late December each year. The Cheez-It Bowl airs on ESPN.


2020 NFL Schedule Release Graphics

In true sports marketing fashion, SMP wanted to bring you something a little different from our perspective. There are so many talented individuals who sit on the marketing and graphics departments for each NFL team, and this year, they did not disappoint with the schedule release graphics.


Image Via wnba

Image Via wnba

Sabrina Ionescu Confirms Nike Deal After Being The First Overall Pick In The 2020 WNBA Draft

According to ESPN, Ionescu secured offers worth multiple times her expected WNBA salary. The company offers were even outpacing the value of recent WNBA Finals MVP-level player deals.


image Via ESPN

image Via ESPN

How Brands Are Buying In To The Last Dance

With limited commercial time and limited advertisers, The Last Dance has four leading brands that will take the stage behind the much-anticipated documentary series.


Gallery: 2020 Pro Bowl Practice

Photos from the 2020 NFL Pro Bowl Practice in Orlando, Florida.


Image via orlando magic

Image via orlando magic

Magic Shutdown Heat in Fourth Quarter To Secure a 20-Point Victory

With 25 points from Terrence Ross and a 20 point, 11 rebound double-double from Nikola Vucevic, the Orlando Magic took on the Miami Heat Friday night, giving the Heat a 20 point loss in the City Beautiful. 



Magic vs. Heat Preview: The Orlando Magic Push For 500 With Injuries In Their Frontcourt

What better way to start 2020 at home, than with a matchup between in-state rivals? In their second game of the new year, the Orlando Magic will face the Miami Heat on January 3rd, hoping to give the Heat their first loss of 2020.


Vrbo%2BCitrus%2BBowl-8642.jpg

Alabama Pushes Back With A Stellar Second Half Performance Defeating Michigan in the Vrbo Citrus Bowl

The Alabama Crimson Tide and Michigan Wolverines would meet for the fifth time at the 2020 Vrbo Citrus Bowl in Orlando, FL. With a crowd of 59,746 cheering on both teams, the Crimson Tide would roll away with a 35-16 victory over the Wolverines.


Notre Dame Runs a Clinic Against the Cyclones in Camping World

The 2019 Camping World Bowl in Orlando, FL. saw quick action between the Norte Dame Fighting Irish and the Iowa State Cyclones. Thanks to two fumbles by the Iowa State offense, the Fighting Irish would quickly gain momentum putting 10 points on the board and holding the Cyclones to zero points in the 1st quarter. 



Image via florida citrus sports

Image via florida citrus sports

The Media Perspective: Central Florida Bowl Week

It's been a great week here in Central Florida for many sports fans and enthusiasts. Thanks to Florida Citrus Sports, the Sports Marketing Perspective team has the opportunity to cover the 2019-2020 Central Florida Bowl Week, highlighting some of the most significant sporting events in Orlando, Florida.


Image via fhsaa

Image via fhsaa

Jones High School Shows Maximum Effort In Loss Against Miami Northwestern

Jones High School Fightin' Tigers went into their first 5A State Championship game on an 11-game win streak. Facing a dominant Miami Northwestern Bulls defense, the Tigers went into Daytona Beach prepared and ready to take on the task of winning their first state title.


via florida state football

via florida state football

Mike Norvell Is Florida State's New Head Coach

After almost five weeks of anticipation, Florida State has finally filled the head coach position for its football program. After the announcement was made that Mike Norvell would be taking the job, many fans and former Florida State players had mixed feelings on the new-hire.