Sports Biz

Sports PR Summit And Their Wooden Credentials

We are all aware of the many marketing strategies and tactics used to promote various sporting events. Well, while doing my usual scroll down Instagram Lane, I came across something that immediately caught my attention.

By Asia McMillan

Sports Marketing

Athlete Branding At The Professional Basketball Combine

Sports combines, team workouts, and various clinics and camps can be a "win or go home" marketing and brand strategy for many young athletes looking to make it to the professional leagues. Stay with me as I explain how and why..

By Asia McMillan


NFL ALumni Central FL Chapter Adds Asia McMillan

The Central Florida Chapter of the NFL Alumni Association has added entrepreneur and marketing strategist Asia McMillan to their Board of Directors...


Sports Money

Investing vs. Endorsing: The Market Is Open For Athletes

I won't bore you with the technical aspects of how athletes are investing and their financial portfolios. However, I will tell you that more athletes are looking at more meaningful and

By Asia McMillan


2017-20 USA Basketball Women’s National Team Pool Unveiled

Headlined by 13 Olympic and/or FIBA World Cup gold medalists, 29 athletes today were named to the 2017-20 USA Basketball Women’s National Team pool, from which the 2018 USA World Cup Team is expected to be selected.



NBA G League Games to Stream Live on Twitch

NBA G League games will stream live on Twitch, the world’s leading social video service and community for gamers with 15 million daily active users, beginning Dec. 15.  This will represent the first time a major sports league has tapped into several technological innovations unique to Twitch.

Via NBA G League



Where Have I Been? Cornhole Championships?

When I thought I knew the majority of sports, or what most people consider sports, here comes something that proves me wrong.

By Asia McMillan

Cupcakes, Peanut Butter, and Jelly - NBA Nickname Jerseys

What if Nike and the NBA brought back the Nickname Jerseys? With the change and addition to fan-given nicknames, it could be a be a great strategy by the NBA.

By Asia McMillan


NFL, PepsiCo and U.S. Bank Stadium Partners Team Up to Score First Zero Waste Legacy Project

The NFL, in partnership with PepsiCo, Aramark, U.S. Bank Stadium and the Minnesota Sports Facilities Authority, today announced Rush2Recycle, a game plan to recover more than 90% - more than 40 tons - of stadium waste at Super Bowl LII on Sunday, Feb. 4.


Sleep Number and NFL Announce Groundbreaking Partnership

Sleep Number and the National Football League announced a multi-year partnership aimed at helping to improve players' performance by maximizing the benefits of a great night of sleep.


Ohio State Football Beyond Four Years

Coming from a university that places great emphasis on networking and building genuine business relationships (Full Sail University), I was excited to hear about the Ohio State Football Real Life Wednesdays program.

By Asia McMillan

Sports Marketing

3 Things Bose Isn't Doing With The NFL That They Should

Bose has been the official headphone sponsor of the NFL since 2011, but if you don’t pay close attention to the sideline, you would never know it.

By Asia McMillan



The SMP Podcast is the official podcast of Sports Marketing Perspective, where Asia McMillan and the occasional guests, discuss sports, business, current events and more.