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Image via adidas

Image via adidas

adidas Unites Women Who Are Breaking Barriers in Sports

As part of adidas’ She Breaks Barriers initiative, a collection of star female athletes shared their stories of struggle and success in a two-part broadcast called “Change in Play” debuting August 26 on Stadium digital sports network. The programming is meant to increase visibility of role models for women and girls in sport.

Via adidas


Image courtesy of nfl.com

Image courtesy of nfl.com

2020 PRO BOWL PRESENTED BY VERIZON RETURNS TO ORLANDO FOR FOURTH CONSECUTIVE YEAR

The 2020 Pro Bowl, presented by Verizon, will return to Orlando for the fourth straight year on Sunday, January 26 at 3:00 PM ET, the NFL announced today.

Via NFL Communications


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Inside Mamba Sports Academy’s Marketing Goals

Mamba Sports Academy aids in developing and training athletes to the peak of their potential with the help of experts using a 360 approach including body, performance and mind training. The organization operates physical training academies, a sports focused venture lab, and a charitable foundation, called the Mama Sports Foundation.

Via Front Office Sports



Athlete Branding At The Professional Basketball Combine

Sports combines, team workouts, and various clinics and camps can be a "win or go home" marketing and brand strategy for many young athletes looking to make it to the professional leagues. Stay with me as I explain how and why..

By Asia McMillan