ORLANDO, FL. – The Central Florida Chapter of the NFL Alumni Association has added entrepreneur and marketing strategist Asia McMillan to their Board of Directors as Media Director.
“We are very excited to have Asia join our organization,” said Seneca McMillan (no relation), President of the Central Florida chapter. “Her resume, ideas, and her work are amazing, and she can bring a lot to the chapter from an overall media perspective."
Asia currently serves as the Multimedia Coordinator for the Amateur Athletic Union (AAU) where, in her first month in the position, she executed a social media campaign that generated an increase of over 40 thousand percent engagement. Asia is also the founder of Sports Marketing Perspective a platform that provides content from the perspective of sports marketing students and young sports marketing professionals. The Florida native is a graduate of Full Sail University where she earned her Bachelor of Science in Sports Marketing and Media.
“I’m excited to join the NFL Alumni Association. I’m thankful and blessed to have the opportunity and look forward to learning from some of the best in the business, while also networking with other industry leaders and organizations to help build up the Central Florida chapter", said Asia McMillan.
About the NFL Alumni Association
Founded in 1967 by a small group of successful retired NFL players, the National Football League Alumni is the oldest, most well-known and well-respected retired player organization in professional sports. Membership includes thousands of retired players, coaches, front office executives, spouses, cheerleaders, and avid fans. A primary mission of NFL Alumni is “Caring for Our Own” as we inform, assist, and serve players in their post-NFL lives. Alumni are offered a diverse package of medical, business, and legal services to help keep them and their families healthy, productive, and connected to the league and their former teammates.
NFL Alumni also has a traditional mission of “Caring for Kids” across the country. Player alumni give back in their local communities by raising funds for youth-related charities through their 35 regional chapters. It is a tradition that has existed for more than 50 years. Alumni support typically raises more than 1.5 million dollars for worthwhile causes.
About Sports Marketing Perspective
Sports Marketing Perspective (SMP) is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.