Mercedes Benz Activates and Innovates

Estimated reading time: 2 minutes and 5 seconds

via Mercedes-Benz

As sports fans, we all enjoy some level of competition especially when it’s paired with a good challenge. Well, Mercedes Benz gives us the best of both worlds.

With their Last Fan Standing contest, Mercedes Benz activates on their NFL sponsorship in a way that’s innovative and tech-savvy. The Last Fan Standing contest gives fans the chance to win a brand new Mercedes-AMG C 43 Coupe (pretty nice and fast car), from the comfort of their home.

For fans to enter the contest, they are required to use their Smartphone to log in to LastFanStanding.mbusa.com during the registration period. Once registered, contestants will have the opportunity to invite others to participate in the contest by sharing a link on Twitter. Of course, Mercedes Benz wants as many people to share and join the competition as possible. Even if contestants don’t get anyone else to participate, they have now become an official marketer for Mercedes Benz, and this includes the perk of receiving a five-minute “Timeout” (I’ll explain below) for sharing that link on Twitter.

After completing the registration process, contestants will be taken to the contest page to demo the game and wait for the Last Fan Standing contest to start. Here is where the challenge comes into play. During the contest, contestants must keep their finger on the car, at all times, as it moves across the screen. Yes, you read that right. If for any reason you are not able to keep your finger on the car on your screen you will be disqualified. The only breaks you will get are during a Timeout (this is where that free Timeout comes in handy).

From My Perspective

This contest is a great and innovative way to take the traditional Last Fan Standing contest and transform it into something that provides fans with ease of use, comfort, and convenience, all of which are excellent benefits for those who chose to participate in this contest. Being attached to Mercedes Benz also comes with a level of social prestige which is another benefit that Mercedes in providing fans and contestants with by entering and potentially winning this contest.

Mercedes Benz has come up with a great way to connect sports fans with their brand. Albeit, it’s going to take some effort to win the prize, but like I said sports fans love a competitive challenge.

I would love to hear your thoughts on this sponsored activation. Would you take part in a contest like this? Leave your comments below.

Sources: Mercedes Benz USA