On August 1, 2019, Asia McMillan received the honor of being named the “2018-2019 Graduate of the Year” (degree-granting institution) by the Florida Association of Postsecondary Schools & Colleges (FAPSC) during the FAPSC Annual Conference held in Hollywood, FL.
After earning her Bachelor of Science in Sports Marketing and Media from Full Sail University, Asia entered the sports industry to explore her passion for Sports Business, Marketing, and Philanthropy. Currently, Asia works as the Multimedia Coordinator for the Amateur Athletic Union( AAU), where she focuses on creating and distributing engaging and meaningful content that promotes the overall objectives of the organization.
Within her first month in the position, Asia executed a social media campaign that generated an increase of over 40,000 percent engagement. She was also tasked with forming a new brand identity and brand guidelines for the AAU to utilize across all aspects of marketing and media. Her latest challenge has been to help the NFL Alumni Association Central Florida Chapter improve their community presence and engagement through her contributions as the Media Director. Asia is the founder of Sports Marketing Perspective (SMP), a platform that provides content from the perspective of sports marketing students and young sports marketing professionals. Asia began SMP while a student at Full Sail and continues to engage consumers after graduation. For Asia, being a sports marketer and emotionally connecting fans with their favorite organization is a passion she has been chasing for many years.
Most recently, Asia started the BeyondFour Foundation, Inc., a nonprofit organization whose mission is to use sports to inspire and support creativity, education, health, and wealth outside of four walls, four years, and four quarters. Through their Four Pillars and Fundamental Values, the BeyondFour Foundation will create a community of events, workshops, and tools surrounding Individual Creativity, Social and Community Responsibility, Value Creation, and Community Service (education, health, and wealth). Within the BeyondFour Foundation, Asia also aspires to create a scholarship fund to help further education in sports, business, marketing, and media degree programs.
Asia is paving the way for future sports industry professionals by providing consulting, mentorship, and various platforms for students and young professionals to showcase their talents and skills.
For more information on Asia, visit AsiaMcMillan.com