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OUR WHY

There are not many sports marketing websites that deliver content from the perspective of a student or a young marketer. With Sports Marketing Perspective (SMP), founder Asia McMillan wanted to create a platform that provides content from the perspective of sports marketing students and young sports marketing professionals.

SMP is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.

Here at SMP, we hope that you find the content insightful, engaging and worth sharing.