NFL Alumni Central Florida Chapter adds Asia McMillan as a chapter officer.

Image via Asia McMillan/NFL Alumni Central Florida Chapter

ORLANDO, FL. – The Central Florida Chapter of the NFL Alumni Association has added entrepreneur and marketing strategist Asia McMillan to their Board of Directors as Media Director.

“We are very excited to have Asia join our organization,” said Seneca McMillan (no relation), President of the Central Florida chapter. “Her resume, ideas, and her work are amazing, and she can bring a lot to the chapter from an overall media perspective."

Asia currently serves as the Multimedia Coordinator for the Amateur Athletic Union (AAU) where, in her first month in the position, she executed a social media campaign that generated an increase of over 40 thousand percent engagement. Asia is also the founder of Sports Marketing Perspective a platform that provides content from the perspective of sports marketing students and young sports marketing professionals. The Florida native is a graduate of Full Sail University where she earned her Bachelor of Science in Sports Marketing and Media.

“I’m excited to join the NFL Alumni Association. I’m thankful and blessed to have the opportunity and look forward to learning from some of the best in the business, while also networking with other industry leaders and organizations to help build up the Central Florida chapter", said Asia McMillan.

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About the NFL Alumni Association

Founded in 1967 by a small group of successful retired NFL players, the National Football League Alumni is the oldest, most well-known and well-respected retired player organization in professional sports. Membership includes thousands of retired players, coaches, front office executives, spouses, cheerleaders, and avid fans. A primary mission of NFL Alumni is “Caring for Our Own” as we inform, assist, and serve players in their post-NFL lives.  Alumni are offered a diverse package of medical, business, and legal services to help keep them and their families healthy, productive, and connected to the league and their former teammates.

NFL Alumni also has a traditional mission of “Caring for Kids” across the country. Player alumni give back in their local communities by raising funds for youth-related charities through their 35 regional chapters. It is a tradition that has existed for more than 50 years.  Alumni support typically raises more than 1.5 million dollars for worthwhile causes.

For more information visit, nflalumni.org | @nflalumni | @nflalumnicfl

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About Sports Marketing Perspective

Sports Marketing Perspective (SMP) is a place that offers unique content surrounding the marketing of sports and through sports, with many different perspectives. The overall goal of SMP is to help its readers and viewers understand the business and marketing objectives of a sports league, brand, company, marketer, sponsor, and consumer of sports and everything that shares a connection with sports.

For more information visit, sportsmarketingperspective.com | @smperspective

Sports PR Summit And Their Wooden Credentials

Estimated reading time: 1 minute 33 seconds

We are all aware of the many marketing strategies and tactics used to promote various sporting events. Well, while doing my usual scroll down Instagram Lane, I came across something that immediately caught my attention.

If you do not know about the Sports PR Summit, here is your chance come from under that rock. The Sports PR Summit presented by The Players' Tribune is an invite-only event that brings together senior PR executives from professional and collegiate sports and top sports corporations for panel discussions and invaluable networking opportunities. This year's Sports PR Summit is taking place at The Players' Tribune headquarters in New York City as I write this article.

However, the location or presenting sponsor is not what caught my attention. Something unique and, what I presume, soon to be trending is what made me stop, like, and screenshot.

This year, with the help of their branding director Cameron Sandage, the Sports PR Summit included one-of-a-kind wooden credentials for everyone that registered before May 1st. This unique keepsake credential, made by Swing Shift Studios, is a piece of wood engraved with the Sports PR Summit and The Players' Tribune logos with the name, title, affiliation, and role the individual. Talk about branding and marketing done the right way.

While continuing my stroll down Instagram Lane and searching #SportsPRSummit, I noticed how trending the wooden credentials were. Although this is not the first time the Sports PR Summit has distributed wooden credentials, I'm sure this branding and marketing tactic will catch on with other events in the near future.

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https://instagram.com/p/BjFNSWIh6ML/?utm_source=ig_embed

Fun Fact:

16 minutes into the 2018 Sports PR Summit, #SportsPRSummit was the No. 1 trending hashtag on Twitter. Via Founder and CEO Brian Berger

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From My Perspective:

Branding and marketing (done the right way) are a significant part of event planning and execution. If you have been to many events, especially those surrounding sports, you know that your credentials are the one thing that you can hold on to as a memory of the event. Plus, everyone loves seeing and showing off his or her name on an event badge to get that extra sense of importance.

Something as small as an event badge, lapel pin, bracelet, or notebook, when customized, can make a significant difference in how people perceive your event and if their willing to share all the cool things they get, with everyone on social media.

For more information on the Sports PR Summit be sure to visit the links below.

#SportsPRSummit | @SportsPRSummit | @BrianBergerPR | @SwingShiftStudio

Sources: Sports PR Summit