Camping World Bowl Becomes Cheez-It Bowl

Image via Florida Citrus Sports

BATTLE CREEK, Mich. and Orlando, Fla., May 27, 2020 – Cheez-It®, the official snack of bowl season, announced it is moving east to become title sponsor of the Cheez-It® Bowl at Camping World Stadium in Orlando. The move kicks off a multi-year agreement between Florida Citrus Sports (FCS) and Cheez-It, brokered by Denver-based Impression Sports & Entertainment.

Image via Sports Marketing Perspective

The game, most recently known as the Camping World Bowl, will continue to feature top teams from the Atlantic Coast Conference or Notre Dame and the Big 12 Conference in late December each year. The Cheez-It Bowl airs on ESPN.

In its third season as an NCAA college football bowl game sponsor and official sponsor of the College Football Playoff, Cheez-It is underscoring its commitment to the sport and its fan base. Coined the “cheesiest bowl game in history” (in the best way possible), the original Cheez-It Bowl premiered in 2018 with the Fiesta Bowl Organization in Phoenix. The brand’s move to Orlando means Cheez-It will entitle one of just three games regularly featuring top picks from Power 5 conferences (outside of the New Year’s Six bowls).

“Cheez-It is a go-to snacking tradition for football fans and cheese-lovers – especially those who can’t get enough of that uniquely cheesy and crunchy experience,” said Jeff Delonis, Senior Director of Marketing for Cheez-It. “Our preceding bowl game sponsorship with the Fiesta Bowl Organization helped solidify Cheez-It as a staple in the college football postseason.  Now we’re excited to turn to the next page and build our bowl-season tradition further through our new partnership with Florida Citrus Sports and the world-class destination of Orlando.”

The fully integrated partnership includes exclusive naming rights, digital and social media content, in-stadium exposure, product sampling, on-site activation at the game and other FCS organization events, as well as a redesigned Cheez-It Bowl logo.

“We’re proud to partner with Cheez-It, one of the boldest and most creative sponsors in college football,” said Steve Hogan, CEO of Florida Citrus Sports. “Their commitment to creating an uncommon experience will add new flavor to ‘the best bowl trip in America’ here in Orlando. We’re excited about the impact that bowl season’s official snack will bring to our community.”

This year’s Cheez-It Bowl will be the 31st edition of the game, and its 20th in Orlando. Since relocating to Central Florida in 2001, the game has developed into one of the nation’s top postseason contests.

The 2019 edition of the game featuring Notre Dame and Iowa State boasted a total live audience of more than 4.7 million viewers and was the fourth-most-watched game outside of the New Year’s Six. ESPN retains the exclusive right to televise the game on ESPN or ABC.

Be sure to follow Cheez-It on Twitter, Instagram and Facebook and stay tuned for more bowl-specific updates later this year.

ABOUT KELLOGG COMPANY

At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2019 were approximately $13.6 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg’s® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

ABOUT FLORIDA CITRUS SPORTS

Florida Citrus Sports is a not-for-profit event management organization dedicated to positively impacting the Orlando region while enhancing the quality of life in Central Florida through world-class events.

ABOUT IMPRESSION SPORTS & ENTERTAINMENT

Impression Sports & Entertainment specializes in providing clients with full-service sponsorship sales representation, sponsorship consulting and venue naming rights services. Founded in 2011, Impression Sports has established itself as one of the leading firms in the industry by working with top brands, including Premier Boxing Champions, University of Colorado, USC, the San Antonio Spurs, Auburn University, the Fiesta Bowl organization, USA Swimming and ESPN Events among others. Its management team provides in-depth experience and results-driven success in venue naming rights, title sponsorships and high-profile sales and sponsorship platforms.

Thirty-three Amateur Athletes Selected as Semifinalists Voting for the AAU James E. Sullivan Award opens

Image via AAU

ORLANDO, Fla. (March 9, 2020) – The best in amateur athletics will be put to a public vote this week for the historic 90th AAU James E. Sullivan Award presented by Eastbay. This award has been presented annually since 1930 to the most outstanding amateur athlete in the United States. Representatives from the Amateur Athletic Union (AAU) created the AAU James E. Sullivan Award with the intent to recognize contributions and achievements from amateur athletes across the country.
 
This year’s group of semifinalists includes:
 

• Brittany Bowe, Speed Skating, USA Speed Skating

• Jade Carey, Gymnastics, Oregon State University

• Lauren Cox, Women’s Basketball, Baylor University

• Teahna Daniels, Track and Field, The University of Texas

• Yianni Diakomihalis, Men’s Wrestling, Cornell University

• CJ Van Eyk, Baseball, Florida State University

• Justin Fields, Football, The Ohio State University

• Makenzie Fischer, Water Polo, Stanford University

• Adeline Gray, Women’s Wrestling, USA Wrestling

• Jenna Gray, Women’s Volleyball and Track and Field, Stanford University

• Evita Griskenas, Rhythmic Gymnastics, USA Rhythmic Gymnastics

• Morgan Hentz, Women’s Volleyball, Stanford University

• Ryan Hoffer, Men’s Swimming, University of California Berkeley

• Grant Holloway, Track and Field, University of Florida

• Markus Howard, Men’s Basketball, Marquette University

• Sabrina Ionescu, Women’s Basketball, University of Oregon

• Trevor Lawrence, Football, Clemson University

• Spencer Lee, Men’s Wrestling, University of Iowa

• Kaitlin Leslie, Karate, USA Karate/AAU Karate

• Erin Matson, Women’s Field Hockey, University of North Carolina

• Paige McPherson, Taekwondo, USA Taekwondo

• Beata Nelson, Women’s Swimming, University of Wisconsin

• Maggie Nichols, Gymnastics, Oklahoma University

• Yossiana Pressley, Women’s Volleyball, Baylor University

• Dana Rettke, Women’s Volleyball, University of Wisconsin

• Sha’Carri Richardson, Track and Field, Louisiana State University

• Kyla Ross, Gymnastics, University of California Los Angeles

• James Seamus, Men’s Diving, USA Diving (Committed to Duke University)

• Pat Spencer, Lacrosse and Men’s Basketball, Loyola University Maryland (fifth year: Northwestern University)

• Lauren Stivrins, Women’s Volleyball, University of Nebraska

• Megan Taylor, Women’s Lacrosse, University of Maryland

• Abbey Weitzeil, Women’s Swimming, University of California Berkeley

• Cassius Winston, Men’s Basketball, Michigan State University

 
“We are thrilled to celebrate the 90th year of the AAU James E. Sullivan Award,” said Dr. Roger J. Goudy, President and CEO of the AAU. “Many of the previous recipients have gone on to do great things in the world of sport, and we are excited to name some of the top amateur athletes in their sport to this semifinalist list, who display leadership, citizenship, character, and sportsmanship both on and off the field.”
 
Last year, AAU saw its second volleyball player named to this prestigious honor, the ESPNW Player of the Year and NCAA National Champion Kathryn Plummer, who helped Stanford University to its third NCAA National Championship title in the last four years.
 
Plummer joined a world-renowned list of Sullivan Award recipients, including famed Olympians
Michelle Kwan (2001), Michael Phelps (2003), Paul Hamm (2004) and Shawn Johnson (2008); University of Tennessee quarterback Peyton Manning (1997), Penn State guard John Urschel (2013); 200m backstroke world record holder Missy Franklin (2012) and University of Wisconsin setter Lauren Carlini (2016).
 
“The semifinalist list this year is incredible. These young athletes have made such an impact,” said Melissa Willis, AAU James E. Sullivan Award National Chair. “It is a one-of-a-kind opportunity for us to recognize our outstanding amateur athletes across a number of different sports – from basketball and karate to gymnastics and track and field.”
 
Voting for the award is open to the public at www.aausullivan.org. The semi-finalist round opens at 10:30 a.m. on Monday, March 9 and closes at 11:59 p.m. on Friday, March 13. Finalists will be named at the AAU Gussie Crawford Lifetime Achievement Award ceremony on Monday, March 23, and the AAU James E. Sullivan Award presentation will be held at the prestigious New York Athletic Club on Tuesday, April 21.
 
ABOUT THE AAU:
The Amateur Athletic Union (AAU) is one of the largest- non-profit volunteer sports organizations in the country. As a multi-sport organization, the AAU is dedicated exclusively to the promotion and development of amateur sports programs. Founded in 1888 to establish standards and uniformity in sports, the AAU philosophy of “Sports For All, Forever” is now shared by nearly 700,000 members and 150,000 volunteers across 41 sports programs and 55 U.S. districts. For more information, visit www.aausports.org.
 
MEDIA CONTACTS:
Keri Burns, AAU Marketing and Communications Coordinator
p: 407-828-3055
c: 407-280-5110
e: kburns@aausports.org