The Smart Marketer’s Guide to Social Media Management

Via American Marketing Association/Sysomos

As a member of the American Marketing Association (AMA), I have the opportunity to read some fantastic articles and e-books. Searching the AMA website, I came across one of those e-books, and it happened to be a valuable gem. Seeing as how this is a free e-book, I thought I would share it with my audience.

The Smart Marketer’s Guide to Social Media Management is a must-read for those who may be hesitant or don’t quite understand the process of social media management. This guide gives you ten useful tips and best practices that will help you make lasting connections on social media.

You can access this e-book at the link below.

Once you have downloaded the e-book, let me know if you found it helpful and if you implemented some of the tips into your daily social media strategy.

Link to e-book: https://www.dropbox.com/s/08zsgy1ucylq7v8/w_syso74.pdf?dl=0

E-book courtesy of AMA and Sysomos (Meltwater)

The Value of Twitter Lists

Image courtesy of: Follows.com

One of the most underutilized assets of social media is the list feature. Throughout various social media platforms, there are features called lists or tags that we can use as professionals to keep us organized on social media.

One of the unique ways I saw Twitter Lists in action was at the 2019 Sports PR Summit. The Sports PR Summit organized a list of all its attendees. Once added to the list, I could see tweets from those attending the Summit, and go on to add the list to my lists on Twitter. I thought this was a unique way of connecting individuals and continuing the networking process long after the event had ended.

So, here I am months later, still using that list to keep me updated on industry news and stay in touch with those I met at the Sports PR Summit.

Below is a link to a great article I found on Twitter Lists and how to use them to organize your life on social media. Once you create your lists, let me know how they are working for you. Do you find social media lists to be efficient and effective, or is it just a waste of your time?

Link to article via Sprout Social: https://sproutsocial.com/insights/twitter-lists/