San Francisco 49ers Defensive Lineman Nick Bosa Named 2019 Pepsi® NFL Rookie of the Year

Image via Yahoo Sports

SAN FRANCISCO 49ERS DEFENSIVE LINEMAN NICK BOSA

NAMED 2019 PEPSI® NFL ROOKIE OF THE YEAR

​Winner Selected by Fan Vote on NFL.com/rookies

San Francisco 49ers defensive lineman NICK BOSA has been named the 2019 PEPSI NFL ROOKIE OF THE YEAR, Pepsi and the NFL announced today. Bosa was recognized online at nfl.com/rookies and accepted his award via video, as he and his San Francisco 49ers teammates prepare for Sunday’s Super Bowl LIV showdown against the Kansas City Chiefs.

The No. 2 overall selection in the 2019 NFL Draft, Bosa set a rookie franchise record with 16 tackles for loss, in addition to nine sacks in 2019, and was selected to the 2020 Pro Bowl. He began the season with seven sacks in his first seven games, tied for the second-most by a player in his first seven games since 1982 when the individual sack became an official statistic. In Week 8, Bosa also joined Julius Peppers (October 13, 2002) and Kevin Williams (December 28, 2003) as the only rookies to record at least three sacks and an interception in a single game since 1982. 

Bosa was one of five finalists nominated for this honor. The other finalists were Titans wide receiver A.J. Brown, Raiders running back Josh Jacobs, Cardinals quarterback Kyler Murray and Eagles running back Myles Sanders.

The five finalists were selected for their outstanding performances through the 2019 NFL season. Each week, five nominees were chosen for the Pepsi NFL Rookie of the Week and fans voted for the winner on NFL.com. Those results were used to help determine the finalists.

This is Pepsi’s 18th year as the official soft drink sponsor of the NFL and the 17th year that Pepsi will present the NFL Rookie of the Week and NFL Rookie of the Year award. The 2019 Pepsi NFL Rookie of the Year will be celebrated at the Pepsi Zero Sugar Rookie of the Year party, tonight, at Pepsi Neon Beach. Last year’s winner Saquon Barkley will be on hand along with the Los Angeles Chargers Joey Bosa, Nick’s older brother.

2019 PEPSI NFL ROOKIE OF THE YEAR FINALISTS

#  #  #

About PepsiCo:

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.  For more information, visit www.pepsico.com.

NFL ANNOUNCES LIVE VISUAL ALBUM, SUPER BOWL LIV LIVE

via Super Bowl LIV Live

FEATURING AUDIO AND VISUAL OF EACH MUSICAL PERFORMANCE AT SUPER BOWL LIV​

AVAILABLE FEBRUARY 2, FOLLOWING EACH MOMENT

ALBUM PRE-SAVE WILL BE AVAILABLE STARTING TODAY

MIAMI (Jan 30, 2020) –The NFL announced today a revolutionary new visual album, Super Bowl LIV Live. Set to release on Super Bowl Sunday, the album will feature each performance at Super Bowl LIV, including the National Anthem (Demi Lovato), America the Beautiful (Yolanda Adams accompanied by The Children's Voice Chorus) and the Pepsi Super Bowl LIV Halftime Show (Jennifer Lopez and Shakira).

Each performance will go live shortly after it happens on digital service providers, such as Apple Music, Spotify, Tidal and YouTube. The Super Bowl LIV Live will be available for pre-order and pre-save at participating providers starting January 30.

All proceeds from the National Anthem and America The Beautiful performances will benefit the NFL's Inspire Change grant program, focusing on organizations that work to create positive change in the areas of education and economic advancement, police and community relations, and criminal justice reform.

"With the abundance of technology in today's world, it was extremely important to us that we are able to share the ground-breaking Super Bowl performances with our fans across the globe after they occur," said BRIAN ROLAPP, EVP and Chief Media & Business Officer. "This visual and audio album is the first of its kind and will allow fans to experience the greatness of the artists' performance on Super Bowl Sunday at their fingertips and across multiple platforms anytime they choose so. We are happy to continue the way we enhance the fan experience for NFL fans everywhere."

The album can be pre-saved at NFL.com/SuperBowlLive

# # #

Contacts:

Traci Otey Blunt, NFL: Traci.Blunt@nfl.com

Mercedes Benz Activates and Innovates

Estimated reading time: 2 minutes and 5 seconds

via Mercedes-Benz

As sports fans, we all enjoy some level of competition especially when it’s paired with a good challenge. Well, Mercedes Benz gives us the best of both worlds.

With their Last Fan Standing contest, Mercedes Benz activates on their NFL sponsorship in a way that’s innovative and tech-savvy. The Last Fan Standing contest gives fans the chance to win a brand new Mercedes-AMG C 43 Coupe (pretty nice and fast car), from the comfort of their home.

For fans to enter the contest, they are required to use their Smartphone to log in to LastFanStanding.mbusa.com during the registration period. Once registered, contestants will have the opportunity to invite others to participate in the contest by sharing a link on Twitter. Of course, Mercedes Benz wants as many people to share and join the competition as possible. Even if contestants don’t get anyone else to participate, they have now become an official marketer for Mercedes Benz, and this includes the perk of receiving a five-minute “Timeout” (I’ll explain below) for sharing that link on Twitter.

After completing the registration process, contestants will be taken to the contest page to demo the game and wait for the Last Fan Standing contest to start. Here is where the challenge comes into play. During the contest, contestants must keep their finger on the car, at all times, as it moves across the screen. Yes, you read that right. If for any reason you are not able to keep your finger on the car on your screen you will be disqualified. The only breaks you will get are during a Timeout (this is where that free Timeout comes in handy).

From My Perspective

This contest is a great and innovative way to take the traditional Last Fan Standing contest and transform it into something that provides fans with ease of use, comfort, and convenience, all of which are excellent benefits for those who chose to participate in this contest. Being attached to Mercedes Benz also comes with a level of social prestige which is another benefit that Mercedes in providing fans and contestants with by entering and potentially winning this contest.

Mercedes Benz has come up with a great way to connect sports fans with their brand. Albeit, it’s going to take some effort to win the prize, but like I said sports fans love a competitive challenge.

I would love to hear your thoughts on this sponsored activation. Would you take part in a contest like this? Leave your comments below.

Sources: Mercedes Benz USA