Vice President, Franchise Marketing - NFL - California

FULL TIME

The passion of our fans and the fun of working on football meets a marketing leader who appreciates sports, leading teams, and building great marketing plans. The NFL Media Marketing Group is seeking a Product Marketing leader to own global strategy and execution for our key business drivers: Thursday Night Football and NFL Network shows. The NFL Network portfolio includes: GameDay Morning, Good Morning Football, Total Access and more.

The successful candidate will develop and lead a small, effective highly collaborative cross-functional team responsible for delivering business results including maximizing ratings, driving efficiencies in spend and creating large-scale, multi-channel marketing campaigns. This leader will partner with Content, Business Development, Creative, Marketing Operations and other teams to craft compelling strategies and demonstrate results.

In addition to reaching NFL Media performance objectives, the executive will be responsible for working on other League Marketing seasonal calendar initiatives (e.g. Combine, Draft, Training Camp, Kickoff, Thursday Night Football, Playoffs, Pro Bowl), leveraging Affiliate broadcast partners and other digital media partners.

JOB RESPONSIBILITIES:

• Develop marketing campaigns, as part of broader league efforts, to deliver business objectives, ROI efficiencies, and ratings.

• Play a key role in the partnerships for Thursday Night Football including broadcasters and streaming partners.

• Represent the Marketing team to business development and media/property teams to understand commercial goals and continuously ensuring the entire Media Marketing team alignment to KPIs, challenges and opportunities.

• Accountable for achieving annual revenue, ratings and engagement targets across the NFL Network portfolio.

• Demonstrate clear successes via measurable research and results for NFL Media.

• Run a cross-functional and collaborative process with Research, Media Marketing Operations, Social Promotion, Agency Partners and Creative

• Lead a cross-functional business review of current and upcoming campaigns and quarterly calendar with the Marketing team and actively collaborate to identify means to optimize budgets or enhance programs.

• Lead and develop a highly collaborative team.

Qualifications

• 12-15+ years Marketing leadership experience in linear and/or digital Television, with a strong background in world class consumer brand marketing, performance marketing, problem solving, and creative thinking.

• Track record of developing talent and building strong team culture across all levels of organizations.

• Deep understanding of and experience in Content, Product and Digital Marketing across both Brand and Performance Marketing.

• Data-driven professional who makes decisions and influences others based on empirical evidence and can persuade others to do the same.

• Demonstrated ability to deliver aggressive KPIs in defined timeframes.

• Strong quantitative and organizational skills and understanding of performance marketing, lead generation, conversion and online customer acquisition.

• Mature, capable communicator who can make arguments clearly and succinctly, both verbally and in writing.

• A sports fan in general, and more specifically an NFL fan.

• BA/BS from top undergraduate university, MBA or commensurate preferred.

Work Locations

: CA Culver City - NFL Office 10950 Washington Boulevard Suite 100 Culver City 90232

Assignment Category: Full-Time Regular

Education Level: Bachelor's Degree

Manager, Athlete Marketing - Red Bull • New York, NY

FULL TIME

Red Bull gives wings to people and ideas. In this role the Athlete Marketing Manager (AMM) enables our athletes to progress in their sport and fulfill their dreams. It is the AMMs task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing initiatives. The Athlete Marketing Manager will build and control Red Bull’s presence by leveraging branded and product placement athletes as tools to expand the consumer base and create clear brand points of differentiation. In addition, the Athlete Marketing Manager will need to have the strategic oversight and executional abilities to move beyond the region and leverage managed athletes on a national/global scale.

Responsibilities

ATHLETE MARKETING

- Work with Region Marketing & National Athlete Marketing teams to develop the overall athlete marketing strategy for the athletes within your region & playgrounds

- Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy

- Find new talent and ensure the best US athletes are on the radar and poised to be on the roster

- Create a marketing, communication, and performance plan for each managed athlete

- Ensure understanding of product efficacy and communication is fundamental for each managed athlete and larger opinion leader network

- Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution

- Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights

- Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome

- Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds

- Drive external communication of product and branded on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House

- Proactively leverage and use international athletes traveling and competing in the region

- Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes

- Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message

ATHLETE PERFORMANCE MANAGEMENT

- Facilitate goal setting, planning, and performance management for each managed athlete

- Track, evaluate and manage performance and marketing goals with each athlete (twice a year)

- Individually access and evaluate each managed athlete’s career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations)

- Integrate appropriate and innovative performance solutions to an athlete’s program

- Ensure each managed athlete is knowledgeable about product usage and the brand

- Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results

- Recognize/evaluate athlete performance problems and propose solutions or termination plans

DAY TO DAY ADMINISTRATION

- Collaborate and work in team environment with other sports and marketing team members

- Own and manage assigned athlete projects and associated budgets

- Support region’s Sports Marketing Manager and team, as well as HQ Director of Athlete Marketing in building annual business plans

Experience

• Min. 3-5 years sports marketing experience

• In depth knowledge of sports management and sports industry

• Exceptional communication skills – including training and presentation abilities

• Proven track record of planning, organizational, and project management competencies

• Strategically and creatively minded

• Openness to new scenes, ideas, processes, innovation, and possibilities

• Entrepreneurial spirit - Autonomous, self-starter with a focus on results and consumers

• University – Bachelor’s Degree

• Fluent in English, additional language skills an advantage

• Travel up to: 25%

Creative Executive, Development – Bleacher Report • New York, NY

FULL TIME

POSITION:                  Creative Executive, Development, Bleacher Report

REPORTS TO:            Senior Vice President, Development, Bleacher Report

LOCATION:                 New York, NY

About Us

Bleacher Report is the social voice of sports – creating and collaborating on the culture of sports for the next generation of fans. Its vision for making sports bigger than games has led to unmatched engagement. Bleacher Report also provides an industry-leading fan experience on mobile devices through the highly addictive Bleacher Report app Follow the action at bleacherreport.com and through Instagram @BleacherReport.

The Position

The Creative Executive, Development, will be responsible for developing mid-and-long from content for Bleacher Report and external/internal third-party platforms and channels. This role will be responsible for the development of new, primarily unscripted/docuseries, but inclusive of scripted and animated series (and one-offs) for Bleacher Report. Responsibilities will include sourcing new, compelling ideas from relevant outside parties, hearing pitches, managing notes and ultimately taking projects from concept through delivery. It further includes overseeing and working in partnership with B/R’s internal Programming team as well as third party platforms and channels on all relevant creative matters relating to the development of multiple, concurrent projects.  

Requirements

• Must have a track record of success, outstanding creative judgment and taste, and the ability to deftly manage talent and producers under high-pressure conditions

• A reasonable portfolio of content achievements that speak to taste and ability to execute from ideation through delivery  

• A strong knowledge base in and passion for sports and sports storytelling

• Strong rolodex of / relationship with agents, producers, writers and production companies

• Strong relationship skills; collaborating with Programming and Production to achieve consensus and exceptional outcomes

• Critical understanding of social media, data and analytics and how they properly inform the development process

• Great eye for talent; with a strong lean towards emerging and digital first

• Superb communication, presentation, strategic, creative and storytelling skills

• Demonstrated ability to manage multiple projects under tight time constraints

• Must be able to communicate effectively with all levels of management, driving proactive outcomes

• Proactive, tactful problem solver  

• Minimum 5 years’ experience as a content development executive

• BA/BS degree required

Compensation

B/R intends to attract a truly awesome Creative Executive, Development, and is prepared to offer an attractive compensation package including an attractive base salary.

Marketing Specialist, Paid Social CALIFORNIA - SAN MATEO

FULL TIME

Company Overview

Fanatics is the global leader in licensed sports merchandise and changing the way fans purchase their favorite team apparel and jerseys. Through an innovative, tech-infused approach to making and selling fan gear in today's on-demand culture, Fanatics operates more than 300 online and offline stores, including the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, MLS, PGA), major media brands (NBC Sports, CBS Sports, FOX Sports) and more than 200 collegiate and professional team properties, which include several of the biggest global soccer clubs (Manchester United, Real Madrid, Chelsea, Manchester City). Fanatics offers the largest collection of timeless and timely merchandise whether shopping online, on your phone, in stores, in stadiums or on-site at the world's biggest sporting events.

About the Team

Join our world class digital marketing team at Fanatics! Our team uses detailed measurements to execute and optimize our digital marketing and advertising strategies. The team is a significant growth driver for the company and is proud to push the envelope through innovations using a test and learn approach. To scale at a global level, the team utilizes best in class technology, machine learnings, and deep analytics to identify and push growth opportunities from our investments. The team also ensures that our customers have not only relevant, but the best experiences through data personalization.

Primary Purpose

Fanatics, Inc. is seeking a motivated and dynamic Social Marketing Specialist to join our digital marketing team. The Social Marketing Specialist will assist in launching and monitoring various paid social campaigns to generate traffic and sales for our websites. The candidate will also assist in creating reports as well as working closely with the analytics team to help gain new insights based on marketing data. The ideal candidate would be familiar with various internet marketing concepts (having past experience with social, search or display retargeting marketing platforms would be a plus).They should be highly analytical and goal oriented. The candidate should also like working in a fast paced environment and enjoy keeping up with pro and collegiate sports.

Key Responsibilities

Assist with monitoring and maximizing performance paid social media campaigns.

Assist social marketing team launches and manage Fanatics brand and partner brands through performance social activation

Assist with building paid social media campaigns (platforms include Facebook, Twitter, Instagram, Pinterest and other major social media sites) 

Work closely with analytics team use marketing data to gain new performance insights

Assist in launching A/B tests and identify social performance trends & opportunities based on data

Design and run daily, weekly and monthly reports to help track key performance metrics

Assist with advertising efforts around major sporting events and holidays

Education and Experience Requirements

·      2-4 years of work experience (Experience in a digital marketing a plus)

·      Must have experience optimizing Social paid campaigns at scale

·      Knowledge of major social networks (Facebook, Instagram and Twitter).  General knowledge of search engines (Google, Bing, Yahoo) a plus.

·      Experience managing Facebook feeds

·      Strong analytical skills: effectively gather, analyze, summarize and present data

·      An organized individual with great attention to detail and focus on quality of results

·      Knowledge in Social marketing strategies

·      Must be willing to dedicate time outside of normal business hours to launch and manage advertising for major sporting events (i.e. College National Championships, Super Bowl, Stanley Cup, etc.)

·      Ability to change focus easily and multitask

·      A self-motivated individual and good team player

·      Strong written and verbal communication skills

·      SQL knowledge a plus

·      Proficiency in Microsoft Office (primarily Excel, Word and PowerPoint)

·      Bachelor’s degree preferred (Marketing, Operations, Economics, or Mathematics a plus)

·      The Company will consider qualified applicants with arrest and conviction records consistent with the San Francisco Fair Chance Ordinance. 

Tryouts are open at Fanatics! Our team is passionate, talented, unified, and charged with creating the fan experience of tomorrow. The ball is in your court now.

NOTICE TO CALIFORNIA RESIDENTS/APPLICANTS: In connection with your application, we collect information that identifies, reasonably relates to or describes you (“Personal Information”). The categories of Personal Information that we collect include your name, government issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information.  We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future contract positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies.

Manager of Brand and Content Marketing with USA Cycling in Colorado Springs · CO

FULL TIME

Overview

The Manager of Brand & Content Marketing will be responsible for the following:

•  Develop a digital and social content strategy aligned with the overall USA Cycling brand strategy.

• Create, develop, and apply innovative marketing, content, and brand strategies to strengthen and amplify the USA Cycling brand and to build audiences, members, and revenue. 

• Maintain a cohesive global brand identity for the overall USA Cycling brand at all consumer touch-points.

• Work with internal teams to develop and implement engagement and content requirements to maximize cohesiveness in all communications.

• Partner with National Events Team to develop effective concepts designed to increase awareness, participation, and attendance as well as implement campaigns around National Championships.

• Partner with Elite Athletics Team to showcase elite athletics, rider development programs, international racing efforts, and Olympic programs. Create and promote engaging athlete-focused stories.

• Create event coverage plans for domestic and international competitions using internal and external resources.

• Ensure all creative deliverables are consistent and present a seamless image to the consumer.

• Develop sales funnels to maximize effectiveness of consumer engagement.

• Manage PR and press relations. 

• Lead development and maintenance of social media profiles and quality content on Instagram, Twitter, Facebook, TikTok, and LinkedIn. 

• Identify and build creative technology solutions for the brand that increase efficiency, reduce spend, and increase marketing reach.

• Leverage digital analytics and consumer insights to drive marketing relevance.

• Work closely with Insights team to identify new customer segmentation.

• Use CRM tools to build and align brand with current and potential consumer base.

• Translate data into key goals and revenue targets.

• Perform these above and additional duties as assigned.

Qualifications:

• Strong experience in developing annual content strategy and calendar and integrating into multifaceted marketing campaigns that have led to demonstrable business growth

• Highly detail-oriented with superb organizational and time management skills

• Enthusiasm regarding collaboration with other departments within the company

• Able to prioritize and delegate effectively

• Strategic problem-solver

• Experience leading multi-discipline creative teams in a fast-paced, collaborative environment

• Experience leveraging data analytics to influence marketing strategy

•  Advanced written, verbal and media communication and editing skills

•  Exceptional writing, grammatical, and copy-editing skills

•  Ability to write original content

•  Aptitude for creative design/production

• Excellent verbal presentation and interpersonal skills, along with the ability to work collaboratively across multiple staff levels

• Capacity to maintain multiple concurrent projects in a fast, fluid environment

• Ability to maintain positive and professional attitude especially in high-stress situations

• Power to build positive, professional relationships with internal and external customers and constituents

• Experience in project management

• Ability to travel (Weekend work required)

• Capability to manage external communications contractors (photographers, writers, etc.)

• Industry knowledge of cycling is preferred
  
  Education: 

• Bachelor’s degree in marketing, English, communications or related field required

 Experience: 

• A minimum of 5+ years of relevant marketing and communications experience in a complex consumer facing organization

Software Utilized:

• Microsoft Office (Word, Excel, PowerPoint)

  Travel and Schedule: 

• 20 - 40%

• Occasional weekend work may be required.

 Compensation and Benefits:

• This is a full-time position located in Colorado Springs, CO. 

• Compensation commensurate with experience and qualifications.

• Comprehensive benefits package (Medical/Dental/Vision/403b/Health Savings Account) available the first day of the month after your hire date. We encourage our staff to share our love of cycling in one of the top cities to live in the United States! When you aren’t able to ride in the sunshine 300 days per year, we have an indoor fitness center to ensure you maintain good health. We invite you to join our creative work environment and inclusive culture.

USA Cycling is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Director, Digital Marketing with Monumental Sports & Entertainment in Washington · DC

FULL TIME

MSE proudly promotes its core values for all those that interact with the company. As a member of our team:

1. You will provide first-class customer service and value for our fans.

2. You will champion a double-bottom line that engages, unifies and gives back to the community we serve.

3. You will work tirelessly to build generationally exceptional teams that compete for championships year after year and create lifelong memories for our fans.

4. You will measure performance with specific objectives and metrics and our analysis and decisions are compelled by data.

5. You will prize leadership, but you should value teamwork and collaboration and transparency even more. We treat each other with respect. We act with honesty and integrity. We remain humble.

6. You will innovate. We are nimble and first to market. We are not averse to risk.

7. You will have fun. We are in the business of happiness.

Position Overview: The Director, Digital Marketing is responsible for leading digital marketing strategy, including web destinations, social media, and paid digital media, for the NBA G League’s Capital City Go-Go and WNBA’s Washington Mystics. 

Responsibilities: 

• Develop and lead all aspects of digital marketing campaigns designed to increase consumer awareness, drive ticket sales and game attendance, and drive existing fan engagement. 

• Lead the development of overall digital communications strategic plans.

• Design and execute a robust digital influencer initiative to support business objectives. 

• Support the email marketing team to help manage content and help drive integration with digital marketing strategy and campaign tactics.

• Drive strategic improvements into consistent application across all touchpoints. 

• Ensure digital and social communications are branded consistently and in-line with Team design direction. 

• Work with the Business Intelligence team to measure the effectiveness of the digital and social marketing programs in order to identify and develop opportunities for improvement. 

• Support the League and other external partners to lead and optimize joint initiatives. 

• Work with internal stakeholders and designers to ensure that creative communications used in digital are in line with the overall Team Marketing. 

• Drive new digital and social media communications innovations into testing and practice.

• Lead, develop, and retain an engaged, high performing team. 

• Evaluate employee performance and provide mentoring feedback by defining individual objectives and development plans that align with business goals. 

• Identify and assist with recruiting and attracting the best talent. 

• Other duties as assigned. 

Minimum Qualifications: 

• Bachelor’s degree. 

• 3+ years digital marketing experience; sport digital experience.

• Digital marketing certification and/or qualification. 

• Experience in web, social, search engine, display and email marketing. 

• Experience and in depth understanding of paid, owned and earned digital media. 

• Experience working as a people leader.

• Ability to carry out all digital functions. 

• Marketing experience with an expertise in digital marketing. 

• Great project management, interpersonal, and analytical skills. 

• Outstanding work ethic, strong desire to succeed, eagerness to learn, integrity and a passion for sports. 

• Ambitious nature and positive attitude. 

• Flexibility to work evenings, weekends, and holidays as needed. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Lead Designer with New Orleans Saints and Pelicans in New Orleans · LA

FULL TIME

The Lead Designer plays a vital role in bringing the New Orleans Saints and New Orleans Pelicans brands to life. You’ll increase the impact of all brand touchpoints. You’ll champion big ideas and have the talent to bring them to fruition. You’ll be an inspiring leader that ensures all design work is on-brand and guides the work of mid-level and junior designers.

ESSENTIAL JOB FUNCTIONS:

• Translate the essence and iconography of the Saints and Pelicans brands into attention grabbing visual communications.

• Design for touchpoints such as digital, print, signage, collateral and corporate comms.

• Ensure brand standards are understood and consistently upheld by all stakeholders.

• Partner closely with other verticals to create an integrated look & feel for seasonal tentpoles.

• Collaborate with agencies, photographers and videographers as needed.

• Manage designers and guide their professional development.

• Stay abreast of design trends and technological innovations, and bringing that knowledge to bear for the organization.

QUALIFICATIONS:

• 5+ years of professional design experience for major brands and companies.

• 2+ years of experience managing and mentoring a team.

• Proven mastery of design principles, composition, color and typography.

• Fluent in Adobe Creative Suite including Photoshop, Illustrator and InDesign.

• A portfolio that spans all varieties of analog and digital media.

• Strong grasp of motion graphics, video and multimedia design.

• Experience crafting and applying brand standards for complex brands.

• Strong presentation skills and the ability to influence others.

• Must be adept at giving and receiving constructive feedback.

MUST SUBMIT A PORTFOLIO OF WORK ALONG WITH RESUME AND COVER LETTER  TO JEN.MARTINDALE@PELICANS.COM IN ORDER TO BE CONSIDERED. 

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.