Manager of Brand and Content Marketing with USA Cycling in Colorado Springs · CO

FULL TIME

Overview

The Manager of Brand & Content Marketing will be responsible for the following:

•  Develop a digital and social content strategy aligned with the overall USA Cycling brand strategy.

• Create, develop, and apply innovative marketing, content, and brand strategies to strengthen and amplify the USA Cycling brand and to build audiences, members, and revenue. 

• Maintain a cohesive global brand identity for the overall USA Cycling brand at all consumer touch-points.

• Work with internal teams to develop and implement engagement and content requirements to maximize cohesiveness in all communications.

• Partner with National Events Team to develop effective concepts designed to increase awareness, participation, and attendance as well as implement campaigns around National Championships.

• Partner with Elite Athletics Team to showcase elite athletics, rider development programs, international racing efforts, and Olympic programs. Create and promote engaging athlete-focused stories.

• Create event coverage plans for domestic and international competitions using internal and external resources.

• Ensure all creative deliverables are consistent and present a seamless image to the consumer.

• Develop sales funnels to maximize effectiveness of consumer engagement.

• Manage PR and press relations. 

• Lead development and maintenance of social media profiles and quality content on Instagram, Twitter, Facebook, TikTok, and LinkedIn. 

• Identify and build creative technology solutions for the brand that increase efficiency, reduce spend, and increase marketing reach.

• Leverage digital analytics and consumer insights to drive marketing relevance.

• Work closely with Insights team to identify new customer segmentation.

• Use CRM tools to build and align brand with current and potential consumer base.

• Translate data into key goals and revenue targets.

• Perform these above and additional duties as assigned.

Qualifications:

• Strong experience in developing annual content strategy and calendar and integrating into multifaceted marketing campaigns that have led to demonstrable business growth

• Highly detail-oriented with superb organizational and time management skills

• Enthusiasm regarding collaboration with other departments within the company

• Able to prioritize and delegate effectively

• Strategic problem-solver

• Experience leading multi-discipline creative teams in a fast-paced, collaborative environment

• Experience leveraging data analytics to influence marketing strategy

•  Advanced written, verbal and media communication and editing skills

•  Exceptional writing, grammatical, and copy-editing skills

•  Ability to write original content

•  Aptitude for creative design/production

• Excellent verbal presentation and interpersonal skills, along with the ability to work collaboratively across multiple staff levels

• Capacity to maintain multiple concurrent projects in a fast, fluid environment

• Ability to maintain positive and professional attitude especially in high-stress situations

• Power to build positive, professional relationships with internal and external customers and constituents

• Experience in project management

• Ability to travel (Weekend work required)

• Capability to manage external communications contractors (photographers, writers, etc.)

• Industry knowledge of cycling is preferred
  
  Education: 

• Bachelor’s degree in marketing, English, communications or related field required

 Experience: 

• A minimum of 5+ years of relevant marketing and communications experience in a complex consumer facing organization

Software Utilized:

• Microsoft Office (Word, Excel, PowerPoint)

  Travel and Schedule: 

• 20 - 40%

• Occasional weekend work may be required.

 Compensation and Benefits:

• This is a full-time position located in Colorado Springs, CO. 

• Compensation commensurate with experience and qualifications.

• Comprehensive benefits package (Medical/Dental/Vision/403b/Health Savings Account) available the first day of the month after your hire date. We encourage our staff to share our love of cycling in one of the top cities to live in the United States! When you aren’t able to ride in the sunshine 300 days per year, we have an indoor fitness center to ensure you maintain good health. We invite you to join our creative work environment and inclusive culture.

USA Cycling is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. 

Fall Intern, Athlete Marketing

INTERNSHIP

Job Details

Description

This position will be working in the Athlete Marketing division of the Athlete Management department at Wasserman in the Los Angeles Office. This group actively prospects paid opportunities/partnerships for athletes that Wasserman represents. This intern will help create target lists, research specific markets and/or brands, assist in setting up meetings/calls with decision makers by making cold calls and other tasks pertaining to the Athlete Marketing process. Interns will report to the Vice President of Talent Marketing, Team Sports.

Please note: This is an unpaid internship. Candidates must be eligible to receive college credit as compensation for this internship. Candidates selected to move forward in the interview process will need to submit proof of eligibility to receive academic credit for their time interning with Wasserman, and will be disqualified if they are unable to do so.

Qualifications:

• Applicants must be organized, self-motivated, passionate and enthusiastic.

• Applicants must possess a professional attitude while demonstrating initiative and strong
  communication skills.

• Applicants should have an interest in sports business and sales/marketing as well as
  be eager to learn about and contribute to the marketing and endorsement efforts of
  professional athletes by cold calling and other communication skills.

• Applicants with sales, marketing, business development and cold calls experience are strongly
  preferred.

Preferred Experience:
We encourage students applying to have experience in sales and marketing, business development,
cold calling and the ability to research marketing and business trends within the sports industry.

Educational Benefit to Student:
Interns will attain a rewarding learning experience by working for one of the most respected
sports & entertainment companies. They will learn business operations and important aspects
of the Athlete sales and marketing process including prospecting, outreach, following through
on deals and digital marketing strategies. Interns will also make invaluable connections with
sports industry leaders.